Concentrating more on SEO and less on what your readers want to read is a very big problem. Everybody wants to get their business on the first page of Google’s SERP which can drive traffic to your website however if the content is not interesting your readers would leave the page instantly thereby increasing the bounce rate of your website and reducing sales.
The key to driving business for your website is by giving customers what they are looking for. When you enrol for internet marketing institute in Mumbai you would learn how to write a website copy and create an interactive environment for the user. Try and delve into story telling mode for your user in order to make your website copy compelling.
You need to tell a story to your users but it should be brief and interesting. Think of the story in this way:
Your potential customer base is your protagonist of the story
The problems and challenges that they must overcome makes the second part of the story
The solution(s) that you may be able to provide your protagonist through your products and services makes up for the end of the story
Try and think of ways that can help your protagonist solve out their problems with the help of your solutions.
Understanding the market with internet marketing institute in Mumbai
In order to cater to a specific audience you need to understand the basics of the business. The website copy should be based in such a manner as to reach out to a particular set of customers who would take an avid interest in the products and services extended by you. Internet marketing institute in Mumbai helps you understand the objectives behind creating relevant website copy and what should be your best practice in writing the website copy.
Here are some helpful tips:
Who are your potential customers?
Segmenting and understanding who could be your potential customers and then writing the website copy based on their demographic and interest level can help you solve half the problems about what should you include in your website copy. Research what kind of problems these set of customers are facing, understand their professional background, focus on their work pressures and perceive what kind of solutions they look for. This can help you create an invigorating website copy for your company.
Do your research thoroughly!
One of the main things to focus on is research while creating your website copy. This helps you get relevancy in your content. People are more interested in reading what they are looking for rather than reading what you might like. Check what your competitors are doing and what type of copy they are using to attract your target audience. The best practices are sometimes employed by them which gets through to the customers. Thus you should understand the communication channels used by them, the kind of tone they have employed in their website copy and how they have set themselves apart from others. Only after you have done all this should you chart out a planned area for your website copy.